Institute for Media and Communications Management (MCM) University of St. Gallen

Figure 9: The team at the MCM2 Chair

Figure 9: The team at the MCM2 Chair

The =mcm institute is an internationally recognised research, qualification and consulting centre for media and communications management as well as for culture and media. We help students, researchers and decision makers in business and society meet the challenges of the digital age. The =mcm Institute comprises the four Chairs of Communications Management, Corporate Communications, Culture and Media and Social Media and Mobile Communications.

In its research and teaching the Chair for Corporate Communications (MCM 2) at =mcm institute combines aspects of strategic management with communication and from this approach anticipates how the communications work of organisations can react to the challenges of the new media and media uses.

The MCM2 Chair uses the results of its research to help find responses to the questions that concern leaders within business, politics and society. On the one hand, our research work covers traditional fields of communication management such as corporate image and reputation, internal communications and public affairs. On the other hand, we analyse new developments in corporate communications, which are driven in particular by the new social media.