The DIVSI Milieu Study in brief – Background and scope

The mission of “Deutsches Institut für Vertrauen und Sicherheit im Internet” (DIVSI) is to promote the development of a secure, trustworthy Internet for economic and social purposes. All activities needed to carry out this effort require a deep understanding of how and why people use the Internet, of the motives and barriers regarding the use of certain Internet offers and of the attitudes and needs regarding online security that arise as a result.

DIVSI commissioned the Sinus-Institut of Heidelberg, Germany, to conduct a socio-scientific baseline study that, for the first time, presents the diverse attitudes toward the issue of trust and security on the Internet in a representative population typology in Germany.

Research design and methodology

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* The Sinus-Milieus® are the result of three decades of socio-scientific research. The starting point is an environmental analysis of our society. The Sinus-Milieus form groups of people who have similar attitudes toward life and lifestyles.