3.1.2 Efficiency-Oriented Performers

Efficiency-Oriented Performers make up 19 per cent of the group of decision-makers. These are career-oriented Internet pros with a pronounced focus on convenience and benefits.

Efficiency-Oriented Performers regard themselves as the modern pillars of society; career and success are absolutely essential for a fulfilled life in their eyes. They are goal-oriented, have tremendous self-confidence and a can-do mentality. Smart, dynamic and visionary, they carry out their professional plans with a fundamental attitude which is definitively competitive because no one makes it to the top without challenges. They do not want to become tied down to conventional patterns in life and are looking for something special. As they see it, their key skills are multi-optionalism, networking and multitasking. The Internet is an indispensable component in their life style and an infrastructure they take for granted; it enables them to access the full bandwidth of digital information and communications opportunities anytime, anywhere. Modern technology is for them both an aesthetic must- have and a working tool to increase efficiency.