3.1.5 Order-Seeking Internet Laymen

One out of ten decision-makers is classified in the Internet milieu of the Order-Seeking Internet Laymen. This group maintains a great critical distance to the Internet and remains more defensive when online – especially as long as they cannot be certain that many applications do not bear a threat of possible harm.

The Order-Seeking Internet Laymen among the decision-makers are committed to middle-class values in their fundamental attitude. Many of them work in small and midsize businesses in the communities where they have also built their houses and raised their children. They strive for harmony and a sense of security, and they want to be assured of good order and reliability on the Internet as well.